Naylor Asset Management

NaylorAM is in the business of providing real, actionable advice to their clients for years with nearly 400 accounts and over 100 people trusting them to provide results. They came to me because their website did not reflect the level of quality they provide to their clients so we worked together to create a site that would sell their expertise to potential clients before a call was even made.

We partnered together to create a set of goals about what this website redesign needed to accomplish.

Naylor AMs new website needs to be a polished and professional reflection of Naylor and the services they offer including: Asset Management, Finacial planning and helping clients live within their means to play for retirement. helping people feel comfortable with their finances.
Naylor AMs new website needs to stand out when compared to their competition, this means creating a website that is easy to use, visually pleasing and will effectively communicate to their repective clients.
Naylor AMs new website needs to operate in part as a digital resource for people; to learn how to be comfortable with their finanaces and how to plan for the future.
Naylor AMs new website needs to contain a glossary of terms for client education along with the following information: About, multiple office locations, what to bring to a meeting, Our Process and a link to the client portal.