betterbuilds

Better builds is a Minnesota based contracting company that is focused on sustainability and design. They partner with their clients to create construction solutions that solve their unique problems while also being the best option long term for the project. This includes not taking shortcuts just to save a few dollars and working to preserve what is already in place instead of just tearing something out cause it would be easier.

Logo for BETTERBUILDS with a black and white hexagonal building icon, accompanied by the words 'SUSTAINABILITY, INNOVATION, DESIGN'.

As a new company Better builds needed a visual identity that pushed them out ahead of the competition. This meant that we stayed away from a lot of the conventions when it comes to contractors and instead pushed the identity to highlight the companies approachability and with warm colors.

The logo started as a monogram and was then pushed and molded into a 3 dimension mark that maintains flexibility to be used wherever it is needed while also remaining legible. The typeface is a standard font that was customized to match the shape of the logo with customized “u”s and “t”s to ensure the kerning turned out wonderfully.

We also worked to create a nice pattern, stickers, uniforms advertisements and a whole lot more, you can explore the applications below.

  • Strategy

  • Branding

  • Web Design

  • Print

  • Product Design

Repeating pattern with the text 'BETTER BUILDS' and a small icon of a 3D cube, both arranged in a grid
A digital color palette with four color swatches and three variations of the "BETTER BUILDS" logo, all featuring a cube icon and the words "Sustainable Building Contractor."
Two round stickers, one with a beige background and the other with a dark green background, featuring logos and text indicating branding or product information.
White t-shirt with a small geometric logo and the number 33 on the chest pocket area.
The window of a building with a logo of a cube with two 'B's inside, and the words 'BETTERBUILDS' and the tagline 'SUSTAINABILITY | INNOVATION | DESIGN'.
Large teal billboard on brick wall advertising contact for remodel services, includes phone number, website, and company logo 'Better Builds'. Bike and car parked in front.
Six round pins with various designs, including logos and text for Better Builds and Minnesota locations, arranged on a white surface.

Website Design

The website was created as a way to educate potential clients about the experience of working with Betterbuilds including their process and what kind of service you will be able to expect. The website has a simple but functional layout that matches across mobile and desktop. We created a homepage, contact, about page as well as templates for portfolio pages along with a new / education page.

Check out their website!
A smartphone displaying a website for Better Builds, a Minneapolis-based general contractor. The screen shows a photo of a house with a newly built wooden deck in the front yard. The website headline reads "Your [Re]Build, Better" and includes a description of the company focused on sustainability and science-driven construction.
Screenshot of a webpage with a logo reading 'Better Builds', navigation links 'About' and 'Contact Page', and a heading 'Lets get to know each other!' above a living room photo with plants, a mirror, and a wooden console table.
A newly built wooden deck with stairs attached to a house, featuring reddish stain and black railing, in a residential backyard.