Wonderoast Chicken

Wonderoast Chicken is a company that sells patented high capacity roasting machines that have been highly sought after for over 40 years! The company has been family owned since its inception and recently was taken over by the third generation! Together we worked to develop an identity system that was flexible for the future but honored their storied past.

The Wonderbast Chicken logo with a circular emblem and the tagline 'The Best Chicken You Ever Tasted' on a beige background.

After we established their updated brand Identity we started work on the physical products that are unique to their business including a proprietary system that they market to their clients including trays and bags. We also worked to create stickers, posters for in store signage, social media, seasoning labels and more.

We also worked to determine how they would be able to diversify their offerings to their clients including a way to sell their seasoning in smaller quantities as it has become something of a coveted commodity.

Their chicken roasters are extremely high quality and last for decades so there has been some movement on being able to sell them to breweries or food trucks to allow them to offer a delicious product with minimal intervention from the cook.

  • Strategy

  • Branding

  • Web Design

  • Print

  • Digital

  • Product Design

Pattern featuring the logo and name of Wonderoast Chicken on an orange background.
Two round stickers with the WPR logo, one with black text and design on a cream background, and the other as a peel-off sticker revealing the same logo in white on an orange background.
Open and closed beige folder with 'Wonderoast Chicken' branding and logo.
Label for WonderOast Chicken seasoning with ingredients and barcode.
Four bottles of Wonderoast seasoning salt against a dark background, with orange and black labels.
Promotional flyer with an illustration of a roasted chicken and the text 'Why cook tonight?' on a textured surface.
Vintage photograph of a man in a brown suit standing next to a blue food truck with "Fanch Roasted Products" written on it, parked outside on a sunny day. The photo includes a overlay text "Wonderfrost Chicken" and a circular logo.

Website Design

Wonderoasts existing website left all the things to be desired they needed one that served their needs including a compelling story about the company, a way for their clients to contact them and a home for their ecommerce to grow from.

The website houses a timeline that displays how the company has grown over the years as well as being chock full of vintage photography that has been scanned in and touched up as an example of their commitment to tradition.

Check out their website!
Smartphone on a black desk displaying a website for WonderRoast Chicken, surrounded by small items a black circular Lense Hood, a gray pen, a Pentel Hi-Polymer eraser, and a green plant.
A webpage with a brown header and beige background promoting Wonderoast Chicken, including text about joining the Wonderoast family, contact info, and navigation links.
This is a GIF of the scrolling of the Wonderoast website.