Wonderoast Chicken
Wonderoast Chicken is a company that sells patented high capacity roasting machines that have been highly sought after for over 40 years! The company has been family owned since its inception and recently was taken over by the third generation! Together we worked to develop an identity system that was flexible for the future but honored their storied past.
After we established their updated brand Identity we started work on the physical products that are unique to their business including a proprietary system that they market to their clients including trays and bags. We also worked to create stickers, posters for in store signage, social media, seasoning labels and more.
We also worked to determine how they would be able to diversify their offerings to their clients including a way to sell their seasoning in smaller quantities as it has become something of a coveted commodity.
Their chicken roasters are extremely high quality and last for decades so there has been some movement on being able to sell them to breweries or food trucks to allow them to offer a delicious product with minimal intervention from the cook.
Strategy
Branding
Web Design
Print
Digital
Product Design
Website Design
Wonderoasts existing website left all the things to be desired they needed one that served their needs including a compelling story about the company, a way for their clients to contact them and a home for their ecommerce to grow from.
The website houses a timeline that displays how the company has grown over the years as well as being chock full of vintage photography that has been scanned in and touched up as an example of their commitment to tradition.
