One of the coolest things about working with this identity is the Owner who has such a love for connecting and providing for her community. Thus the identity needed to reflect the unique nature of the business. We worked together to create the logo mark that is based on the stain a coffee mug makes when left on a napkin. The mark is a visual representation of what happens when you are able to forgo worrying about where you are and are able to connect with a friend and have a real and meaningful conversation. The logomark then influenced the typography to flow together like a good conversation or a piece of music you can hear on one of their music nights.

The logo now lives on a host of different products including their awning, Business and loyalty cards, social media posts, a stamp with their logo and a handful of other products.